Consumer Trends: Page 48
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Retail is 'scrambling' to keep up with accelerated disruption in the COVID-19 era
A new Moody's report estimates that 20% of mall stores could close in five years amid faster-growing online shopping.
By Ben Unglesbee • Aug. 25, 2020 -
Courtesy of PR Newswire
Anthropologie wedding brand BHLDN launches plus assortment
The retailer has joined several digital upstarts in offering extended sizes for brides and bridesmaids, a path to a greater share of a shaken market.
By Daphne Howland • Aug. 25, 2020 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Getty Images
Sponsored by Afterpay3 trends for increasing conversions with a new generation of shoppers
In order for retailers to stay ahead, they must keep a close watch on their youngest buyers and take note of what's important to them – and then innovate and pivot to meet those expectations.
Aug. 25, 2020 -
Coffee makers, mixers, whiteboards: Pandemic fuels home category sales
More time at home has propelled growth at home improvement and home goods retailers, while sectors like apparel have suffered in recent months.
By Caroline Jansen • Aug. 18, 2020 -
What COVID-19 did to customer loyalty
As retailers grappled with out-of-stocks, research found that 75% of consumers opted to shop alternative brands.
By Caroline Jansen • Aug. 12, 2020 -
Courtesy of Kent Rogowski/Public Goods
CVS to sell DTC brand Public Goods in bid for the healthy shopper
The two started a pilot in January, and have now expanded it to put the brand's sustainable, health-focused products into 2,000 stores nationwide.
By Cara Salpini • Aug. 11, 2020 -
Courtesy of PR Newswire
What follows suits in men's apparel?
As people dress down, Tailored Brands and Brooks Brothers are suffering. But neither that, nor the pandemic, means men's fashion is doomed.
By Daphne Howland • Aug. 11, 2020 -
Courtesy of Frito-Lay
ColumnRetail Therapy: Cheetos Mac n' Cheese gives humans a ray of hope during apocalypse
The pasta comes in three flavor varieties and is made with "authentic Cheetos cheesiness."
By Kaarin Moore • Aug. 7, 2020 -
Getty Images
Sponsored by sticky.ioHow retailers can succeed with subscription-based services
As brands look to capitalize on the demand for subscription-based services, a key aspect of retaining loyal customers hinges on creating an experience that deepens the customer and brand relationship.
Aug. 7, 2020 -
Permission granted by Home Depot
Home Depot adds 3 warehouses as DIY demand grows
The pandemic has shifted consumer behavior and buying patterns, but it hasn't deterred the retailer from its plan to invest in its distribution network.
By Shefali Kapadia • Aug. 5, 2020 -
Getty Images
Sponsored by Rakuten ReadyWhat do consumers expect from a contactless experience?
How retailers can optimize a contactless experience to drive customer loyalty.
Aug. 4, 2020 -
Retrieved from French's on July 31, 2020
ColumnRetail Therapy: Oskar Blues, French's brew up summer in a can
While absolutely nobody asked for it, the two brands teamed up to release a one-of-a-kind mustard-flavored beer.
By Caroline Jansen • July 31, 2020 -
Permission granted by 7-Eleven
OpinionTop customer service considerations for retailers in a post-COVID world
The customer experience is one of the most critical touchpoints a retailer has with its customers, writes 7-Eleven's Jerry Campbell.
By Jerry Campbell • July 30, 2020 -
Deep DiveCan technology save bridal retail?
The pandemic pushed a traditional, high-touch segment of the industry to finally confront its hesitancy around digital services.
By Kaarin Moore • July 29, 2020 -
Permission granted by FedEx Office
Sponsored by FedEx OfficeThe future of shopping safely
Whether you are reopening stores or rethinking your protocols, the right messaging is key.
July 29, 2020 -
Retrieved from JanSport on July 09, 2020
Deep DiveBack-to-school marketing takes on a somber tone under COVID-19, but carries key silver linings
Ads addressing activism, mental health and remote learning arrive in place of typically sunny seasonal fare, but they might resonate more with grounded Gen Z teens.
By Peter Adams • July 28, 2020 -
Retrieved from Starburst on July 24, 2020
ColumnRetail Therapy: Starburst goes all-in on self-care
Leaning into the pink Starburst meme, the Mars Wrigley brand released a kit to help consumers feel like their best selves.
By Caroline Jansen • July 24, 2020 -
Permission granted by Walmart
Walmart to expand health centers to Florida next year
The retail giant has expanded its healthcare presence during the pandemic and plans to open additional clinics in Georgia this year and possibly Chicago.
By Rebecca Pifer • July 24, 2020 -
How Ascena went bankrupt
The retailer went big in the new millennium, even as clothing sales growth shrank. Its Chapter 11 filing Thursday isn't just about the pandemic.
By Daphne Howland • July 23, 2020 -
Courtesy of Stitch Fix
Are subscription services viable across retail broadly?
With the possibility of new lockdown orders as COVID-19 cases surge, the model could boost sales online. But it may not be good for every sector.
By Caroline Jansen • July 21, 2020 -
Getty Images
Sponsored by AfterPayMillennials and Gen Zers look to retailers for a more community-minded commerce experience
Brands need to continually demonstrate that they understand these young consumers’ life values and priorities if they want to win their trust and loyalty.
July 21, 2020 -
Retrieved from Zappos on July 17, 2020
ColumnRetail Therapy: Target, Zappos launch new collections with inclusivity in mind
The mass merchant brought back its adaptive Halloween costumes, while the shoe retailer is selling single shoes or shoes in differing sizes.
By Caroline Jansen • July 17, 2020 -
Courtesy of ThredUp
Why used clothing can survive the global health crisis
While 2020 hasn't seen the same volume of partnerships among resale platforms and retailers, analysts expect the market to continue to rise.
By Caroline Jansen • July 16, 2020 -
Courtesy of Walmart
Is Walmart getting the customer it always wanted?
Stellar results during the COVID-19 pandemic and a new loyalty membership suggest it may be. But that could hamper its "everyday low prices" promise.
By Daphne Howland • July 15, 2020 -
Retrieved from Mikkeller on July 10, 2020
ColumnRetail Therapy: Burger King brews up the perfect combo
In partnership with Danish craft brewer Mikkeller, the fast-food chain created a nonalcoholic beer, The King's Cup, to serve in Denmark and Sweden.
By Caroline Jansen • July 10, 2020
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