Consumer Trends: Page 115
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Yoga pants craze pushing retailers to reinvent denim lines
A number of retailers—including Levi's—are working hard to make the great American classic as stretchy and comfortable as yoga pants.
By Daphne Howland • July 30, 2015 -
Deep Dive
How retailers are selling the power of IoT
A dive into Sears' Connected Solutions hub and Target’s Open House reveals that a lot of connected devices have functions and price points that can appeal to the practical homeowner.
By Daphne Howland • July 27, 2015 -
Explore the Trendline➔
Zapp2photo via Getty ImagesTrendlineHow artificial intelligence is shaping retail
More retailers are leaning on AI as a tool, tapping into the tech to improve customer service and support supply chain functions.
By Retail Dive staff -
Could 'modesty' be a new retail niche?
America’s Muslim population is growing, and some retailers are finding demand for swimwear and other apparel that suits observant women who also want to be fashionable.
By Daphne Howland • July 27, 2015 -
Smartphones aid back-to-school shopping: study
Even bargain-hunters still buy most items in stores, however.
By Ian P. Murphy • July 27, 2015 -
Back-to-school shopping expanding beyond the season: reports
Retailers may need to re-think how they measure and market sales of school-related things during this time.
By Daphne Howland • July 27, 2015 -
Converse updates classic kicks with new line
Converse will support the launch with a new campaign targeting the creative community.
By Ian P. Murphy • July 24, 2015 -
Neiman Marcus and consignment retailer The RealReal team up
While the resale market will be but a niche area for Neiman Marcus, this is the kind of creativity that a department store retailer needs these days.
By Daphne Howland • July 24, 2015 -
Wal-Mart and Target battling for new parents' dollars
With a new baby boom coming, retailers are working hard to attract new parents, especially millennial moms.
By Daphne Howland • July 24, 2015 -
Deep Dive
Retail Therapy: Madewell 'micro-fiction' and a Lululemon beer
Every week, we give you some of the best retail reads from around the web.
By Kelsey Lindsey • July 23, 2015 -
Dick's to take on Lululemon with new specialty women's stores
The “Chelsea Collective” stores will have athleisure-wear and sports gear for women, as well as accessories and beauty products.
By Daphne Howland • July 22, 2015 -
Deep Dive
The next big pair of blue jeans? Yoga pants
Following the decline of the classic jean, retailers are tapping into the athleisure trend with new women's lines.
By Ian P. Murphy • July 21, 2015 -
Kate Spade latest to move into yoga wear
Kate Spade seems to be revving back up after shuttering some lines and stores, with plans for athleisure, home goods, and more.
By Daphne Howland • July 21, 2015 -
Deep Dive
Retail Therapy: A dumpster-diving 'shopping' spree
And some of our favorite Prime Day Twitter rants.
By Kelsey Lindsey • July 17, 2015 -
Deep Dive
Think Amazon's Prime Day #Failed? Think again
The day wasn’t about surpassing Alibaba's Singles Day or improving on Black Friday. It was about giving non-Prime members a tour of Amazon’s unparalleled consumer ecosystem.
By Daphne Howland • July 17, 2015 -
Deep Dive
Crowdfunding: Not just for Kickstarter anymore
There are numerous reasons why more retailers are choosing to use crowdfunding or pre-ordering when developing products, and it's not just about the money.
By Daphne Howland • July 16, 2015 -
Back-to-school spending may be healthy this year, but not as healthy as last: reports
E-commerce is the major force keeping retailers on their toes these days, but back-to-school shopping by and large remains a brick-and-mortar activity.
By Daphne Howland • July 16, 2015 -
La-Z-Boy: We're more than your grandfather's recliner
The furniture retailer is aiming to broaden its appeal to younger consumers with a new line and smaller urban stores.
By Daphne Howland • July 16, 2015 -
Deep Dive
Blurred lines: The potential of transgender marketing
Consumers seem to be at the edge of a fundamental shift in attitude when it comes to gender and style, which opens up opportunities for merchandising and marketing.
By Daphne Howland • July 15, 2015 -
As adults, millennials continue to confound marketers
Entering their peak buying years, the generation looks for value in content.
By Ian P. Murphy • July 15, 2015 -
Weak June retail sales show consumer caution, shifting priorities
Sales may bounce back once wage increases take hold, but the unexpected fall could mean a fundamental consumer shift away from spending on apparel to electronics.
By Daphne Howland • July 15, 2015 -
Facebook testing Messenger shopping assistant
“Moneypenny” — unlike Google Now or Siri — uses real people to advise users when buying products.
By Daphne Howland • July 15, 2015 -
Sears taps new exec to help it become 'member-focused' retailer
Gymboree COO Joelle Maher is both young and experienced, and could help the once-iconic retailer finally emerge from its rut.
By Daphne Howland • July 15, 2015 -
Beyond the Rack expanding outside of its website
The flash-sale site looks to Amazon and eBay for new revenues.
By Ian P. Murphy • July 14, 2015 -
Google, Kohl's ads top Ace Metrix effectiveness list
The category leaders offered direct pitches for new products and services in the second quarter, the firm says.
By Ian P. Murphy • July 10, 2015 -
Deep Dive
Retail Therapy: Doll salons and another Urban Outfitters 'whoops'
Every week, we gather up some of the most interesting retail reads around the web.
By Kelsey Lindsey • July 10, 2015