In today’s commerce landscape, speed is critical to success. And when it comes to payment partnerships, velocity goes beyond processing transactions in milliseconds. It means responding immediately in moments of urgency, helping get new initiatives up and running quickly, and offering dynamic, always-on strategic collaboration and guidance.  

For the industry-leading brands working with Adyen — including Under Armour, Oracle, ServiceTitan and Roku — this velocity has become a defining aspect of what makes these partnerships so effective. 

Keeping up with clients’ pace

For Under Armour, the importance of speed is demonstrated by Adyen’s ability to provide rapid response and guidance when a key decision must be made quickly.  

“Fast service is super valuable to us, because sometimes [we] need to make a decision today," said Giulia Andriuolo, lead digital product management for Under Armour. "The confidence that we can reach out to our manager and get an immediate reply" is crucial, she explained.

For Oracle, the concept of speed manifests in Adyen’s ability to help projects progress from conception to delivery faster than typical timelines allow. That shared momentum enabled Oracle to launch charitable donation functionality in under three weeks. 

“That’s a record that we’ve set internally,” said Keshav Kiran, VP of strategy and product at Oracle.  

This speed wasn’t driven by technology alone. It also required account managers, product managers, and legal teams who deeply understood Oracle's specific business context and needs, Kiran said. 

Moving fast by planning ahead

Counterintuitively, one of the key enablers of fast execution in payments is taking a long-term view of strategic planning. Adyen strives to empower its clients with this future-forward vantage point. 

For ServiceTitan, a software platform serving field service contractors, this long-term orientation has been key to supporting the company’s move to emphasize embedded payments as a growth strategy.

“[Adyen is] always coming from the perspective of, ‘How do we set this up for long-term success?’” said ServiceTitan GM and VP of Fintech Rahul Hampole. “That really helps ground us with respect to what the opportunities are and what the risks are. Things like that really matter and help us build confidence that Adyen is in this for the long haul, and doing it the right way.”

Adaptability enables velocity

Speed also requires adaptability. When launching a new integration or deployment, having a payments partner that’s willing and able to adjust when plans shift is critical to avoiding delays

This flexibility proved critical when Under Armour encountered an issue during migrating its payment risk management systems. 

"We had an issue. We just didn't know where it was coming from," Andriuolo recalled. Working closely with the company’s Adyen account manager, the problem was identified and resolved promptly without having to go back to square one, saving valuable time and resources. 

For streaming entertainment platform Roku, Adyen’s ability to support rapid testing and iteration is a key differentiator.

"[Adyen is] very responsive," in supporting development of new capabilities noted Roku Senior Product Manager Bryan Valladares, who went on to cite “how proactive” Adyen is in frequently bringing new ideas to the table. That dynamic support enables Roku to test features, gather data, and adjust course quickly, all of which are essential for the company’s goal of optimizing the subscriber experience by making payments slot seamlessly into their platform. 

The strategic speed advantage

Today’s retail and commerce landscape moves fast. Brands that want to keep up must ensure their payment partners can meet this need for speed. Whether launching a new initiative in weeks, troubleshooting in real time, or supporting fast-paced innovation, this support enables   forward-looking brands to confidently accelerate toward payments success.  

Learn more about how Adyen offers the speed modern payments demand at adyen.com.