Dive Brief:
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Inditex, the Spanish retail company that owns fast fashion retailer Zara, says it is implementing a new digital tagging system that will make its supply chain — already known for speed — even speedier.
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Tags using radio frequency identification (RFID) will allow the Arteixo, Spain-based retailer to track items with a variety of details from the factory to the checkout counter.
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Inventory management, security, and customer service will all be enhanced by the technology because the company will have access to detailed information. The system is in place at 700 stores and will add it to 500 stores annually. There are more than 6,300 Zara stores worldwide.
Dive Insight:
Zara is the retailer that invented the fast fashion model, whisking designs from the runaway to store racks in double time; now it appears to be perfecting it. The digital tags it is planning to employ company-wide will enhance its already uber-efficient supply chain. If a store here needs more of a smaller size, the company will know. If Kate Middleton or Michelle Obama buys a dress, the company can be on it, tout suite.