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Why do shoppers buy some store brand groceries and not others?
While a new survey from Market Force Information finds that private label groceries overall are growing in popularity, dairy still dominates the purchases.
In the survey of more than 6,200 consumers, 60 percent indicated they buy private label dairy most of the time or always, and another 35 percent said they sometimes purchase it. A wide majority (78 percent) indicated their primary grocer offered private label dairy products, 8 percent said their store did not and 14 percent didn't know.
The results were similar to a survey from 2013. Of the 95 percent who bought private label dairy...