Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.By Retail Dive staff
Since 2011, the sportswear giant has grown direct-to-consumer sales from 16% of its namesake brand revenues to 35%, all while continuing to take share.
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Store pickup of online orders grew by triple digits amid the pandemic. Retailers are now scrambling to become more efficient sellers across channels.
As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data.By Retail Dive staff
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