Dive Summary:
- A survey released from the National Retail Federation published in September claims that Walmart is second to only Amazon as the favorite online merchant for U.S. consumers.
- According to consumers surveyed, 58% prefer Amazon while 18% of participants chose Walmart’s e-commerce site as their favorite online retail vendor.
- Online merchant eBay ranked third among consumers as their preferred favorite, following by Kohls.com and BestBut.com to round out the top 5.
From the article:
The survey was conducted of 5,600 consumers by Prosper Insights & Analytics and it was the 7th year in a row that Amazon.com was the topped ranked merchant.
