Dive Summary:
- Wal-Mart Stores, Inc. has purchased a big data analytics firm and hopes the acquisition will bolster the company’s e-commerce and fraud prevention.
- The company announced it will purchase Inkiru Inc to utilize its predictive analysis capabilities to build online merchandise and marketing internationally.
- Inkiru’s predictive analytics platform will enable us to further accelerate the big data capabilities that @WalmartLabs has propelled forward at scale, including site personalization, search, fraud prevention and marketing,” stated Walmart.
From the article:
Nkiru says its analytics technology gathers information from sources including online purchase transactions, the long-term online shopping records or customer lifecycles of online consumers, and information on industry trends in e-commerce. Inkiru analyzes that information to produce reports that, for example, predict likely conversion rates and fraudulent transaction rates for particular promotions and marketing campaigns.
