Dive Summary:

• Women’s clothing retailer The Cato Corp. has partnered with Celerant Technology Corp to launch its first online storefront.
• The Cato Corp., which debuted in 1946, currently operates 1,100 store locations across 32 U.S. states.
• Catofashions.com will include features embracing the latest in e-commerce technology including flat-rate shipping and social media sharing.

Dive Insight:

Despite a belated entry into the e-commerce landscape, the new online storefront includes a slew of technology aimed at consumer interaction, including a behind-the-scenes video of the retailer’s holiday season commercial. “This significant milestone fully rounds out our services and offerings. Now our customers have the opportunity to access our fashions and accessories at any time from the comfort of their own devices,” said John Cato, Cato’s chairman, president and CEO.