Dive Brief:
- Among brick-and-mortar retailers on mobile devices, Target ranked No. 1 for most browsing, while Apple topped everyone with the most mobile sales.
- Wal-Mart, which to the No. 1 browsing spot over Target last year, held on to No. 2 in both categories.
Dive Insight:
If you look at the infographics above, it's interesting to note how high Supervalu, Safeway and Kroger ranked for for purchases, even if they didn't manage to crack the top 10 for browsing. It's also worth noting a big jump from 2012 to 2013 for CVS, which jumped into the top 10 to take fourth place for sales. Mobile is a big part of how all of these retailers are reaching customers, so you may do well to check what they're doing to get ahead.
