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Target bites 'Twi-hards' with exclusive release of final movie

Published Jan. 24, 2013
By
Joan Brodecki

Dive Summary:

  • With Twilight fans counting down until the much-anticipated release of the the final movie, Breaking Dawn Part II, Target is offering an exclusive package that will include over 50 minutes of never-before-seen footage.
  • The content of the secret footage varies from vampires' special powers, interviews with cast members and footage from the black carpet at Comic-Con.
  • Touted as being some of the most devoted fans in the world, Target is excited the dynamic bonus and a new way for those fans to experience Twilight.

From the article:

"...Available only at Target stores on March 2 and for preorder at Target.com now, the exclusive Target version features more than 50 minutes of never-seen-before bonus content giving Twilight fans a new way to experience the saga. Fans will receive an exclusive special edition poster free with pre-order at Target.com..."

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Filed Under: Consumer Trends

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