Dive Summary:

• Target announced its plans for a mobile app makeover this fall, including location-based and in-store features.
• Target hopes the updates to its mobile shopping app will improve the company’s omnichannel shopping experience for consumers.
• The new app will also feature a weekly ads feature which uses a shopper’s location to offer discounts on merchandise and provide additional information about specific retail items.

From the article:

The retailer is also testing a new shopping list feature within its mobile app that allows consumers to add or delete items that are linked to a store. To use the feature, consumers set a store location to create a personalized shopping list. Gesture-based technology, allows the customer to swipe vertically and horizontally to add and remove items.