Dive Summary:
- According to a shopper behavior study conducted by Integer, boomers continue to shop online at an accelerated rate (up 4.5% from 2011) while millennials have pulled back (down 7% from 2011), possibly in an attempt to cut back.
- While online purchases of health and beauty products increased by 12% for consumers aged 50 to 64, the number of 18- to 24-year olds who purchased even one thing online has decreased in every category expect books, music and tickets.
- Overall, online sales of books, music and tickets have seen little growth since last year.
From the article:
"...Study results released Monday by The Integer Group showed that, although online shopping has increased over the last three years, overall it has leveled out..."
