Stitch Fix wants to inspire clients using the power of generative artificial intelligence.
The online personal styling company announced the beta launch of a style visualization tool on Monday, dubbed Stitch Fix Vision. The feature uses AI tech to provide clients with an image of their likeness wearing shoppable outfits. Stitch Fix Vision recommends items based on each shoppers style profile while incorporating the latest fashion trends.
"We have billions of data points on our clients’ fit and style preferences, and we are using these insights, as well as the latest in GenAI technology, our assortment of leading brands and the expertise of our Stylists, to deliver ultra-personalization at scale and bring to life new ways for clients to discover the styles they will love,” CEO Matt Baer said in a statement.
Baer hinted at the new technology in the company’s Q4 earnings call at the end of September, stating that the company was highly focused on delivering a personalized shopping experience.
The tech uses proprietary algorithms, client data and the expertise of the company’s stylists to curate complete outfits tailored to each shopper’s preferences. Clients will also see themselves in a number of environments to help them further visualize the outfits in real-world settings. Items can be purchased directly, or shoppers can request that they be placed in their next curated box.
To access the feature, clients upload a selfie and a full-length photo through the company’s app. They will then receive a first set of images and be sent a new drop each week. The images will then live in a client’s personal “Vision gallery.”
“It is an entirely new approach to style discovery, unlike any of the existing ‘virtual try on’ experiences that require shoppers to do all the work,” Chief Product and Technology Officer Tony Bacos said in a statement.
The styling company has recently introduced other AI-driven solutions, including The Stylist Connect experience, which allows clients to communicate with stylists between orders.
Other companies, including Ralph Lauren, have also been using technology to assist in styling efforts with clients. Ask Ralph uses a generative AI-powered conversational shopping assistant to respond to shoppers’ questions with styling tips and product recommendations.
Stitch Fix’s net revenue fell 2.6% year over year to a little over $311 million in Q4. Net revenue per active client was up 3%, while active clients fell almost 2%.
