Dive Summary:

• Staples has unveiled a designated e-commerce and engineering center to help boost its omnichannel capabilities.
• The company hopes their investment in omnichannel services will help in-store shoppers receive a personalized shopping experience utilizing mobile devices for in-store and online shopping.
• “Staples is investing in areas with high concentrations of the e-commerce and engineering talent that will be key to our success,” said Prakash Muppirala with Staples.

From the article:

“Seattle is an innovation hub rivaling Silicon Valley and features some of the world’s biggest technology companies,” said Faisal Masud, executive VP global e-commerce, Staples. “Staples new Development Center will allow us to tap into the wide range of talented engineering and e-commerce professionals on the West Coast.”