Dive Summary:

• The company that makes Rayovac batteries, Remington shavers, Kwikset locksets and other popular brands of household goods has hired Robb Miller to take the company's gently-tested e-commerce ventures to the next level of growth.
• The newly appointed exec was most recently the director of content at Dell and had been with the company since 2000.
• While Spectrum plans to carry its own online sales, the company will also work with major retailers that carry its brands like Walmart and Amazon to help expand its online business.

From the article:

"...Like many manufacturers of consumer goods, Spectrum Brands Holdings Inc. has only gently tested the waters of e-commerce, lest it upset the retailers that sell its Rayovac batteries, Remington shavers, Kwikset locksets and other popular brands of household goods..."