Dive Summary:
- With a new report from SocialAnnex released, monetary values have been attached to sharing items on circuits such as FaceBook, and Twitter ranging from a share on Twitter being worth $6.08 while a focused email is worth $18.73.
- Shoppers clicking shared links from their social networking sites are more likely to purchase than those coming across products on their own.
- Electronics and the Gaming industry have shown significant success with social networking where each Facebook share is worth $27.11, each Twitter share $35.77 and each e-mail share $29.13.
From the article:
"...It pays for retailers to get shoppers sharing products on social networks and via e-mail, a new report says.
In fact, each time a shopper shares a product on Facebook, that action is worth $10.88, while each Twitter share is worth $6.09 and each e-mail share is worth $18.73, according to the report from social platform vendor SocialAnnex..."
