Dive Summary:

• Mobile shopping app ShopSavvy has released a third update for the smartphone app during 2013.
• ShopSavvy is hoping the update will provide a more-personalized shopping experience for m-commerce consumers.
• The app is now fully integrated with Gmail and Facebook to allow new digital sharing of content.

Dive Insight:

Following the recent update, the shopping app will feature “activity streams” similar to the style of the Facebook newsfeed to encourage interaction and sharing of merchandise. ShopSavvy says the app has been downloaded by 40 million mobile shoppers.