Dive Summary:
- Sears Holdings has created a new branch aimed at turning some of the company’s closed retail locations and transforming the stores into data centers, disaster recovery sites and communications depots.
- The company will likely utilize a number of its closed-down Sears and Kmart brick-and-mortar space for the new imitative aimed at boosting profits.
- The new Sears unit is termed Ubiquity Critical Environments and is slated to undertake its first project next month, repurposing a south-side Chicago Sears store into a multi-tenant data center, according to reports.
From the article:
This Ubiquity initiative is, if you’ll pardon the tired expression, excellent out-of-the-box thinking. Sears’ solution to the problem of now-vacant retail buildings isn’t to sell them off for scrap and hope for the best but to hang on to its assets and find a way to make them more profitable. Every struggling company and town in this country could learn a lesson from Sears.