Sales from Sears’ Shop Your Way program made for 74% of sales, up from 68% a year ago. Shop Your Way members tend to buy online and also enjoy some in-store benefits.
Sears Holding Corp.’s Q1 same-store sales rose for the first time in a year, increasing .2% compared to last year’s 2.4% decrease. Sears-owned Kmart’s same-store sales decreased 2.2%. Those sales were especially hurt by poor electronics sales, the company said.
The company will likely close a minimum of 80 stores in 2014 and is considering a spin-off of its auto center business.
Sears appears to be spiraling out of existence as it continues to spin off business and close stores. But if its Shop Your Way program can continue to gain traction, it could be a return of sorts to its catalog-based heyday and a ticket to some much-needed success.