Dive Summary:
- Sears Holdings has entered a partnership with EcoRebates to offer instant rebates on purchases for Sears shoppers.
- The partnership allows Sears to apply featured rebate offers on merchandise directly at the checkout counter during the point of purchase, either online or in-store.
- The new technology extracts the need for claim forms, coupons or promo codes in order for consumers to redeem rebate offers on merchandise.
Dive Insight:
Sears is hoping that the instant-savings appeal will help fuel sales for the retailer’s vast collection of home appliance merchandise. Instant rebates are now available to Sears shoppers at select brick-and-mortar locations throughout the U.S. and online via web or mobile device.