Dive Summary:
- 78% of those who celebrate Valentine's Day wait until the week of Valentine's Day to begin shopping, according to SnackTrack Holidays' Valentine's Day Profile.
- An estimated 185 million will celebrate the holiday this year; about 80% of those will follow through and purchase a gift for a loved one.
- All-in-one bundles are expected to be popular this Valentine's Day.
From the article:
"...Most Valentine's Day celebrants plan to shop a week or less before the holiday, and many wait until Feb. 13 or 14 to make their final purchases, according to research by the NPD Group, a leading global information company..."
