Dive Summary:

• Shopping via online merchants and utilizing social media and other online promotions are among the top tech trends for retail, say some retail executives.
• Currently, 71% of retail businesses are utilizing social media to improve revenues, an increase over 58% in 2012, according to survey results released by advisory firm KPMG.
• “Technology is paramount to driving growth and enhancing customer engagement for retailers,” says KPMG’s global retail leader Mark Larson.

From the article:

“A key to success will be investing in technology to harness the vast amounts of structured data that reside in a company as well as the unstructured data online and in social media,” Larson added. “That data can drive the insights that will allow retailers to interact with consumers more effectively and capture more ‘wallet share,’ as well as identify new markets, new strategies and new operating models to generate growth and profitability.”