Purple this week got a new chief of owned retail.
Scott Kerby, who stepped into the role on Monday, will oversee all aspects of the DTC mattress brand’s owned retail operations, according to a company press release. He will report to CEO Rob DeMartini.
Kerby most recently served as vice president head of stores at Sephora, helping with long-term strategic planning and driving revenue in Canada. Prior to that, he held roles at Old Navy, Bath & Body Works, L Brands and American Eagle.
"I take pride in building and leading dedicated teams of experts who are committed to improving the lives of customers," Kerby said in a statement. "Purple is an amazing brand, and I am excited to join the team at this pivotal moment to help create an industry-defining retail experience."
DeMartini, who was officially named CEO last March, has looked to seasoned veterans to build out his team. The company over the past year has named a new chief operating officer, chief innovation officer and chief marketing officer. Purple currently has a fleet of 55, DeMartini said, and could triple or quadruple that over time.
In its most recent fiscal year, DTC revenue — which includes sales from its showrooms and website — accounted for 65.3% of total net revenue, while wholesale accounted for 34.7%.