Dive Summary:
- Nike Inc. has announced its intentions for a corporate management shakeup which includes the resignation of 34-year president and COO, Charlie Denson.
- The world’s largest sporting goods maker also has plans to reshape its current management structure and reposition a number of executives within the company.
- Denson will retire and is set to be replaced on July 1 by Nike’s current VP of brand and category management, Trevor Edwards. Edwards will fill the role previously occupied by Denson, including a possible expansion into overseeing the company’s e-commerce and retail stores.
From the article:
... Denson started at the company in 1979 as an assistant manager of one of its original stores. From there, he worked his way up in the sales department and eventually became head of the Nike brand and co-president of the company with Mark Parker in 2001. Parker then became chief executive officer in 2006, replacing William Perez. ...