Victoria’s Secret & Co. tapped Melissa Thompson-Charatz as chief merchandising officer for Pink. It’s a new role for the Pink brand, the company confirmed to Retail Dive.
Thompson-Charatz brings over a decade of experience from Anthropologie, most recently serving as the general merchandise manager for apparel, per her LinkedIn profile.
The appointment comes nearly two years after Hillary Super joined Victoria’s Secret & Co. as chief executive officer. The CEO set out on a new strategic roadmap for the business, which includes a recommitment to Pink, Super noted during a Q4 earnings call in March.
“For several years, the brand had drifted from its core, losing clarity, energy and cultural edge,” Super said on the call. “In 2025, we reset the foundation and returned Pink to a differentiated position, a digitally native, socially driven lifestyle brand for 18- to 24-year-olds rooted in its bold, playful and irreverent DNA. One year into our path to potential strategy, Pink has a stronger brand definition, growing awareness and relevance and renewed affinity. All of this is showing up in the numbers.”
The Pink brand grew in the high single digits in Q4, according to the chief executive. That growth was driven by increased apparel penetration and momentum in bras. The company also opened a Pink store in the SoHo district of New York City in May.
Victoria’s Secret & Co.’s fourth quarter net sales increased almost 8% year over year to $2.27 billion. Comps increased at about the same rate and the retailer expects full-year 2026 net sales to be in the range of $6.85 billion to $6.95 billion.
