Dive Brief:
- Pacsun is bringing its PS Vintage secondhand fashion concept to its brick-and-mortar stores, according to a press release.
- PS Vintage offers thousands of unique fashion pieces ranging from graphic T-shirts, hoodies, denim and jackets, which are curated by size, era and style.
- PS Vintage is being featured at 16 of the retailer's stores to start, with plans to expand the concept to more locations over time.
Dive Insight:
Pacsun is hoping to win over its Gen Z customer base by expanding the PS Vintage concept offline.
"Vintage shopping has become central to Gen Z's sense of individuality, alongside a growing focus on sustainability and self-expression," Richard Cox, chief merchandising officer at Pacsun, said in a statement. "At the same time, we're seeing renewed interest in intentional, in-person retail. PS Vintage brings these behaviors together, offering discovery, community, and one-of-a-kind product in a way that feels relevant to this generation."
PS Vintage marks a second iteration by Pacsun to offer secondhand merchandise in its stores. The retailer brought PS Reserve, which featured a limited collection of secondhand apparel, sneakers and accessories, into two store locations by 2023. It is a partnership between Pacsun and The Magnolia Park owner and CEO Miki Guerra.
The resale apparel market in the U.S. is growing faster than the broader retail clothing market, according to a new report by ThredUp and GlobalData. The secondhand market is expected to grow at an annual rate of about 7.3% and reach $78.8 billion by 2030, per the report.
Bringing PS Vintage into physical stores also plays into Pacsun’s focus on brick and mortar.
Pacsun opened nine U.S. stores in 2025 — its first new stores in the country in nearly two decades — with plans to open 20 to 35 over three years.
