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Online site The Fancy gets $53 million from well-known investors

Published July 11, 2013
By
Philip Nations Contributing Editor
Flickr user Clemson

Dive Summary:

  • Actor Will Smith and credit Card company American Express are reportedly investing $53 million into online merchant The Fancy, according to reports from Entrepeneeur.com
  • The popular online site collects a variety of unique and original items across the web and brings them to one place for consumers to purchase them.
  • According to Bloomberg reports, The Fancy is currently valued at total of $600 million, and is reporting monthly revenues of $3 million per month.

From the article:

The Fancy is a site that collects the quirkiest, coolest things from around the web and allows users to purchase them. The items range in value and price -- from $5,000 rocking chair beds to $5 bamboo paper straws. The site also offers $40 "Fancy Boxes" that contain a random mix of stuff based on your preferences.
 

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