Dive Summary:

• Online retailer Warby Parker is set to open its first retail store location this week in New York City, but the company may be eyeing Boston as a future landing spot.
• The eyeglass company known for its online retail success has recently begun opening storefronts and according to its online job board is looking to further establish an east coast store-front presence.
• Warby Parker has achieved online success in the retail market through minimizing overhead by steering clear of storefronts in the past which enabled it to lower the cost of its product significantly.

From the article:
“Warby Parker typically sells its product online, but has a limited number of showrooms in the United States, officials said, adding that by designing glasses in-house and avoiding the overhead of physical stores, the company can lower the cost of its glasses by a significant amount.”