Dive Summary:
- Following the trend started by Hallmark Corp. with its own marked aisle in big box stores, OfficeMax is developing relationships with private labels to offer the same one-stop shopping experience for its customers.
- With the reality of the big box retailer dipping into OfficeMax's sales, the new direction is a bold attempt to compete with the likes of Target, Walmart, and Walgreens.
- the key goal for 2013 is to develop specialty relationships that are unique to the retailers environment but can harness its own identity.
From the article:
"...As of January 2013, 25 retailers including A&P and Safeway are part of the OfficeMax partner network, according to Matt Gruber, National Account Manager of New Business Development for OfficeMax..."
