Dive Summary:

• Upscale retail chain Nordstrom has reached a partnership agreement with 3-D footwear imaging provider, Shoefitr.
• The partnership will be aimed at providing Nordstrom customers with 3-D fitting solutions when purchasing footwear online.
• In addition to the online sizing solution partnership, Nordstrom has given an undisclosed monetary investment to the company.

Dive Insight:

Shoefitr is an international leader in shoe sizing and has managed to procure the largest database of footwear measurements in the world. "We build products that give online shoppers an experience that mimics the tactile comparisons customers value in-store and provide guidance similar to what they would receive from store employees," said CEO Matt Wilkinson for Shoefitr. The technology is now live and available to shoppers at Nordstrom’s online.