Dive Summary:
- As Facebook continues to evolve and add features, the company is now offering a pre-paid credit card service for select retailers that can be gifted to friends and can be recharged via Facebook credits.
- The gift cards are currently valid at Target, Sephora, Jamba Juice and Olive Garden; Facebook would not reveal the names of any potential future partners.
- The idea of "gifting" is a new form of e-commerce but it gives Facebook a big opportunity to diversify and bring in revenue apart from advertising.
From the article:
"...This morning, Facebook is rolling out Cards, a new kind of Gift product. Cards are like regular, plastic gift cards, except that they work at a wide range of retailers. (For the initial rollout, the partners Facebook..."
