Dive Summary:
- Microsoft has opened its first brick-and-mortar location in the south of Florida. The store will offer a full line of products and is located just outside Miami.
- After first venturing into south Florida with two kiosk locations, the popular brand will now offer customers a line of products which in include the Surface tablet, Windows 8 operating system and PCs, Xbox 360 systems, along with accessories and software.
- The new location will emphasize a ‘hands-on approach’ for customers, similar to the approach taken by its top competitor, Apple. Microsoft has hired 40 employees to staff the new location.
From the article:
Microsoft opened its first full-line retail store in South Florida over the weekend with much fanfare.
To celebrate opening at Dadeland Mall, the software-turned-developer held a concert at the Fillmore Miami Beach hotel with special performances by Gym Class Heroes and Lupe Fiasco.
