Dive Summary:
- Microsoft has plans for a dramatic internal shake-up and realignment of priorities, hoping to focus more on boosting sales for its electronic devices, according to an article published for Chain Store Age.
- "Going forward, our strategy will focus on creating a family of devices and services for individuals and businesses that empower people around the globe at home, at work and on the go, for the activities they value most," said the president in a statement to employees.
- The company is believed to be attempting to create a new internal culture for the company, focusing more on engineering and collaboration.
From the article:
Microsoft will now be organized around the functional departments of engineering (including supply chain and datacenters), marketing, business development and evangelism, advanced strategy and research, finance, HR, legal, and COO (including field, support, commercial operations and IT). Engineering will be further divided into the four areas of OS, apps, cloud and devices, with Microsoft Dynamics enterprise and CRM applications remaining a separate area of focus.