Dive Summary:
- During the 35-day holiday shopping period, mobile sites including American Eagle Outfitters Inc., Anthropologie, Brookstone Inc., The Children’s Place Retail Stores Inc., Costco, Crate & Barrel, Dick’s Sporting Goods Inc., received 413 million page views.
- The overwhelming use of smart phones and devices led to sales topping $52.5 million from just the mobile the sites.
- Following a year-to-year comparison, mobile site visits increased by 109% and page views increased by 116%.
From the article:
"...The sites raked in nearly $52.5 million in total mobile sales during the holidays, Branding Brand says. Consumers placed 620,000 orders: 69% from iPhones, 28% from Android smartphones and 3% from other smartphones, the technology provider says. The average order value was $84.66: $85.21 for iPhone shoppers and $81.54 for Android shoppers..."
