Dive Summary:

• L’Oreal Paris is planning to unveil new technology in the form of intelligent vending on the New York City subway system.
• The new L’Oreal Paris Intelligent Color Experience recommends L’Oreal makeup products based on the color scheme of a woman’s clothing.
• The first-of-its-kind vending experience allows users to then purchase the custom-generated color palettes on the spot. The L’Oreal Paris Intelligent Color Experience begins Nov. 4 at the Bryant Park subway station.

Dive Insight:

“The MTA is very pleased to see a brand, like L’Oreal Paris, out in front of the emerging virtual shopping trends that promise to blur the lines between traditional outdoor advertising, traditional bricks-and-mortar retail and e-tailing,” said MTA director of real estate, Jeffrey Rosen. The L’Oreal Paris Intelligent Color Experience was designed by digital agency R/GA in partnership with CBS Outdoor.