Dive Summary:
- Online retail vendor JustFab has opened its first brick-and-mortar space. The new store is roughly 3,000 sq. ft. and located in Glendale, California.
- “We have created the global leader in fashion subscription in just three short years and will now bring our customized shopping experience into physical stores to enable customers to touch and feel our products," said JustFab CEO, Don Dom Ressler.
- JustFab.com launched in 2010 and currently has over 33 million customers across the globe.
From the article:
JustFab's retail space was designed to mirror the brand's online shopping experience, with cohesive, trend-driven collections showcased against sleek white surfaces. Customers are able to shop curated product displays, with trend story videos and in-store personal “stylists” offering advice on how to wear the trends featured.
