Dive Summary:

• J. Crew has teamed up with digital wallet service MasterPass for the upcoming holiday season.
• MasterPass digital wallet offers in-store and online J. Crew shoppers a quicker, easier checkout experience.
• The partnership will be supported by a first-ever advertising campaign for J. Crew and MasterPass.

Dive Insight:

J. Crew shoppers will be able to store payment and shipping information through MasterPass and complete their checkout with the touch of a button, whether in-store or online. “Customers want ease and simplicity. MasterPass has paved the road to easy. We were thrilled to partner with MasterCard and to be one of the first to share in this new technology,” said Jenna Lyons with J. Crew.