- Following a brand refresh, Happy Socks has appointed Alexander Meyer as its new CEO, according to a Monday press release.
- Meyer most recently served as chief customer officer at Canadian retailer The Bay, according to LinkedIn. The executive also brings experience as the chief marketing officer at The Iconic, and held various leadership roles at VF Corporation and Adidas International.
- Leading Happy Socks through its next phase of growth, Meyer is responsible for “driving the overall strategic vision and growth of Happy Socks,” per the release.
Happy Socks welcomes Meyer to its executive team amid major changes at the colorful socks brand.
"We are delighted to welcome Alexander to the Happy Socks family," Christian Beck, chairman of the board at Happy Socks, said in a statement. "His impressive track record in the consumer and fashion industries make him an ideal fit for Happy Socks. I am really looking forward to working with him and am confident his experience and leadership will be invaluable as we continue our growth journey."
The new executive has been appointed a few weeks after Happy Socks revealed a brand refresh. The company earlier this month unveiled various brand changes including updated product branding, a new brand pattern, logo and coinciding icon, and a website redesign.
At the same time, the company launched its Fall Winter 2023 collection and announced a redesign of its flagship store in New York City, along with new product labels that use paper hooks.
Happy Socks joins a list of companies that have made new CEO appointments this month. Grove Collaborative last week announced co-founder Stuart Landesberg would step away from the chief role, passing it to former Zulily and Shopbop CEO Jeff Yurcisin. Wolverine Worldwide — which operates a portfolio of brands including Merrell, Sperry and Sweaty Betty — terminated CEO Brendan Hoffmann earlier this month and named Christopher Hufnagel president and CEO. Meanwhile, Topo Designs appointed Matt Williams as CEO, succeeding co-founder Mark Hansen.