Dive Summary:

• Following a successful pilot program, Gap Inc. is now offering “Reserve in Store” services at over 200 Gap and Banana Republic stores.
• Online shoppers will be allowed to reserve up to five items per day online and purchase the merchandise at their local Gap or Banana Republic location.
• Gap Inc. grants online shoppers a variety of other perks including “find in store” and “ship from store” services designed to boost the omnichannel experience for online shoppers.

Dive Insight:

The new “reserve in store” feature from Gap Inc. is the latest initiative from the American clothing company as it seeks to further cater to online shoppers by leveraging its omnichannel capabilities. “We’re focused on delivering an incredible store experience and making it even more convenient for our customers to shop with us however and whenever they want,” said Tom Sands, the executive vice president at Gap North America. "With Reserve in Store, our stores are open 24 hours a day, seven days a week.”