Dive Summary:
- New details on merchant research conducted by Shop.org and published by Internet Retailer says online retail merchants are beginning to offer free year-round shipping on purchases beyond the holiday season.
- Based on the survey, nearly 35% of retailers responding said free shipping is a currently a year-round practice on e-commerce orders for their business.
- Additionally, 31% of shoppers surveyed by MarketLive Inc. say that free shipping services would prompt them to pay full retail price on purchases.
Dive Insight:
It’s no surprise that nearly all shoppers would likely take advantage of free shipping for online purchases. More and more retailers are likely starting to cater free year round shipping to consumers in order to keep up with demand and an increasing number of competitors offering the service – especially from the likes of online retail giant, Amazon.com. Free standard shipping could be a trend which quickly catches on as year round service for online retail merchants.
