Dive Summary:
- Finish Line's Chief Digital Officer and executive vice president Christopher Ladd has resigned without comment after November's e-commerce platform switch.
- The change, which only lasted three weeks, resulted in a $3 million dollar loss for the company, a blow to their holiday sales and a reversion to their original e-commerce platform which ultimately resulted in a loss of customers.
- The company's e-commerce platform remains in limbo as CEO Glenn Lyon most recently indicated on a Jan. 4 conference that Finish Line would decide whether to re-launch the new site within 90 days.
From the article:
"...There are strong indications that Ladd's departure won't be the last piece of bad news associated with Finish Line's digital debacle. Sources have revealed to RIS News that relations between Finish Line and its key e-commerce vendor partners have been strained by the incident..."
