Dive Brief:
- Athletic apparel brand Fabletics on Wednesday officially announced Carly Gomez as its chief marketing officer, according to a company news release. She’s been in the new role since May.
- Gomez joined Fabletics in April 2024 as senior vice president of brand marketing and fills a chief marketer role that’s been vacant since Ilona Aman left for Athleta in December 2023. Gomez previously spent 11 years at California footwear brand Vans in various senior marketing and brand management roles.
- Fabletics also expanded Meera Bhatia’s chief operating officer position to include the role of president. Bhatia succeeds Ashley Kechter in the role, who left the company in May to join Vuori. Both Bhatia and Gomez report to Adam Goldenberg, co-founder and CEO of Fabletics.
Dive Insight:
The promotion of Gomez and Bhatia’s expanded role come as Fabletics looks to accelerate its retail operations. The company is currently on track to exceed $1 billion in revenue this year and plans to expand its fleet beyond its current 100 stores.
“Meera and Carly have been exceptional leaders for our team during a pivotal point in our growth trajectory,” Goldenberg said in a statement. “We’re introducing new store formats and pursuing plans for international expansion — all while continuing to deliver the innovative partnerships and best-in-class product we are known for.”
In her new chief marketer role, Gomez will oversee all brand, digital innovation and customer engagement initiatives.
“I joined Fabletics last year because I believe it is at the cutting edge of customer engagement, and is truly reinventing the activewear space,” Gomez said in a statement. “Stepping into the CMO role, I am excited to unlock new ways of elevating our brand and delivering an impactful customer experience that propels Fabletics forward in this next chapter.”
Founded in 2013, Fabletics is the largest digitally native activewear brand globally, according to the company. The brand has often collaborated with celebrity partners on new collections, including several with reality television star Khloé Kardashian and singer Lizzo. Recent campaigns have centered around actor Ken Jeong and the Fabletics Scrubs brand, and comedian Kevin Hart, a Fabletics partner who helped launch the ‘Don Pant’ in 2024.
Fabletics in February announced plans to invest in overhauling its demand planning and forecasting systems working in tandem with Blue Yonder’s supply chain planning solutions.
