Dive Summary:

• New York-based online retailer Fab.com has announced plans to open its first brick-and-mortar space in Hamburg, Germany.
• Last year, the online clothing company began selling “Fab-exclusive products” and announced its acquisition of German furniture maker, MassivKonzept.
• According to reports, the store-front set up will strengthen the company’s “Designed by You” option, which gives customers the opportunity to order items tailored to their exact specifications.

From the article:

 “Our next target market for a Fab retail presence is in Berlin,” Goldberg writes on his website. Berlin is where Fab’s European headquarters are located. It’s also home to the Samwer brothers’ e-commerce clone factory, Rocket Internet.