Dive Summary:
- Based on consumer feedback and recommendations, online merchant Fab.com will begin an ongoing price-matching guarantee service with free shipping on purchases for its mobile and web-based shoppers.
- Fab.com claims that over 95% of its retail merchandise will qualify for the new free-shipping service. All items will qualify for price matching if purchased from an authorized dealer.
- “We're also rethinking our e-mails to make sure every e-mail we send is timely and relevant to you,” says Fab.com CEO Jason Goldberg in an email to Fab.com shoppers outlining the details.
From the article:
Fab.com announced last month it would lay off 100 employees based in Berlin as it shifts from flash sales to a traditional e-commerce sales model. Goldberg has said more than 30% of its revenue comes from Europe. The layoffs came just one month after Fab announced it had secured $150 million in funding.
