Dive Summary:

• Express has launched an updated version of its current mobile app aimed at this season’s holiday shoppers.
• The new mobile app is designed for users to receive sales offers from local Express stores based on their location.
• Current Express Next credit card holders will also be allowed to purchases merchandise and view their transaction history.

Dive Insight:

Express reported strong mobile sales in the third quarter and the specialty retailer of men’s and women’s apparel expects to grow its mobile sales by roughly 110% in 2015 to $31.5 million.  “Given the speed that mobile is growing, we're adding enhancements,” said Express CEO Michael Weiss. “On a full-year basis, we expect e-commerce to represent approximately 15% of our total sales, a level reached far more quickly than we had originally anticipated.”