Dive Summary:

• According to a new comScore Inc. report, Amazon.com Inc. is now the largest online retailer in Europe according to unique online visitors, matching a similar report in Internet Retailer's Top 400 Europe.
• Amazon's European sites had 26.4 million unique visitors from computers in December, about the same as a year earlier, and its 6.6 million unique mobile visitors were up 87% from 3.5 million the previous year.
• The comScore report's numbers used data gathered from web servers and a panel of 2 million global online consumers, and were based solely on measurement of website traffic by European consumers.

From the article:

Amazon.com Inc., which is North America's largest online retailer, is the largest in Europe-at least according to unique online visitors, according to a new comScore Inc. report. That finding matches the finding in Internet Retailer's Top 400 Europe that found that Amazon dominates European e-commerce. ...