Dive Summary:
- After completing a major reorganization of eBay's mobile group, the application is no longer a standalone product group but reports to the company's main marketplace division.
- Responding to consumers moving more to smart phones and tablets as a main part of the user experience, eBay has made major overhauls to the App and will be capitalizing on its improvements in the marketplace.
- Posting items will now be streamlined with the App having an auto-fill feature for specifications and will even provide a standard photo.
From the article:
"...As part of the reorganization, which took place at the end of last year, mobile is now reporting into the company’s main marketplace division, rather than being a standalone product group.
The restructuring is similar to moves that other companies are making now that smartphones and tablets are becoming a main part of the user experience, and not just a second or third screen..."
