Dive Summary:
- Discount footwear retailer DSW is expected to test a new format for its brick-and-mortar locations within the U.S., based on details released by Chain Store Age.
- Under the new model, DSW will reduce the size of store locations by more than half from its current model. New store locations will be reduced to 10,000 sq. ft. from its current average of 22,000 sq. ft.
- DSW hopes the new model will boost profitability and allow the chain to increase its total number of physical stores. DSW is set to open 30 new stores by the end of 2013.
From the article:
DSW did not disclose where the tests would be. But CEO Mike McDonald told securities analysts that, if successful, the small-format stores “will create a new growth vehicle for DSW, which could significantly expand our store count potential,” Columbus Biz Insider reported.
