Dive Summary:
- Fabian and Ferry Heilemann have bought back online coupon company DailyDeal from Google; Google had purchased the company for $114 million a year and a half ago.
- The initial sale was intended to help Google Offers expand into the international market, but doubts about the long-term prospects have led to uncertainty on both sides.
- The Heilemann brothers reportedly bought the company back upon learning that Google had intentions to shut down the coupon company and lay off all its employees.
From the article:
DailyDeal operates in Germany, Switzerland and Austria and was intended to help Google Offers expand internationally after the Internet giant saw a reported €6 billion bid for Groupon turned down at a time when the daily deal space was seen as one of the hottest in the digital world. ...